News & Announcements from the Fort Lee Parking Authority

MobileNOW! Brings Virtual Permit System to Fort Lee Parking Authority

view of the George Washington BridgeSeptember 30, 2014 — MobileNOW!, a global innovator known for mobile parking solutions, announced today the implementation of electronic permits by leveraging License Plate Recognition (LPR) in Fort Lee, NJ.

The Borough of Fort Lee, with a local population of approximately 38,000, is highly traveled by thousands of commuters, many using multiple transportation modes daily. The George Washington Bridge crosses the Hudson River between Fort Lee, NJ and Upper Manhattan in New York City.


“This is an example of capitalizing on new technology that will best serve our residents, businesses, and assist the general public” said Mayor, Mark Sokolich.

“On behalf of the Parking Authority Commissioners and its Administration, we are very excited to begin the use of License Plate Recognition in Fort Lee. Before considering this new technology, we contacted other operators utilizing LPR, and each stated the significant efficiencies and all were very pleased,” said Gloria Gallo, Parking Administrator for the Fort Lee Parking Authority. “We believe both our commuter population and residential parkers will enjoy the added convenience of being able to register vehicles online and eliminate the hassle of printing or buying a physical permit from the parking office.”

Gallo added, “The MobileNOW! system will be incorporated into the residential program in the near future to help us maintain quality of life for our residents making enforcement much more efficient by recognizing those vehicles unauthorized to be on our local streets.”

“We applaud Fort Lee, NJ, known as the gateway into New York City, in their decision to dramatically improve customer service through electronic permits. We are confident that parkers will enjoy purchasing and renewing permits online or through the fast and secure MobileNOW! app,” said John Oglesby, President of MobileNOW!.

Currently, commuters park in Fort Lee’s nearby lots and on-street parking. Construction for a new garage will commence in mid to late 2015.

MobileNOW! LLC, headquartered in Rockville, MD, is a global pioneer, innovator and leading provider of mobile phone and other cashless payment methods for the parking and electronic vehicle (EV) charging industry. The MobileNOW! platform, also known as the world’s first mobile payment solution for parking since 2000, is available in 14 countries and is the only mobile payment solution developed by parking professionals with operations experience. In addition to enabling virtual payment and collection options, the MobileNOW! platform offers full enforcement, management and reporting capabilities. MobileNOW! solutions are developed for all mobile devices, including iOS, Android and BlackBerry platforms.